Overview:

Scaled a leading D2C mattress brand through data-driven Google Ads strategy, restructuring Search, Shopping, and Performance Max campaigns.

Impact:

• Grew Google Ads revenue from ₹54L → ₹1.35 Cr in 5 months

• Increased website Monthly Total sales from ₹43L → ₹2 Cr

• Maintained ROAS 7 throughout scaling

• Contributed to ₹6.9 Cr Total sales, 9,438 orders, and AOV ₹7,189

Approach:

• Restructured the Google Ads account with a cleaner campaign and asset-group hierarchy for better control and scaling.
• Built advanced audience segmentation to target high-intent, mid-funnel, and competitive segments separately.
• Executed continuous creative testing across Search, Shopping, and Performance Max to improve CTR and CVR.
• Created multiple Shopping listings for the hero product using differentiated titles to capture diverse query intent.
• Optimized the product feed by enhancing titles, attributes, and categorization for higher relevance and visibility.
• Refined keyword segmentation across brand, generic, and competitor terms to improve traffic quality and bidding precision.
• Increased impression share & conversion efficiency through bid strategy optimization and structured keyword grouping.