Overview:

Took over and rebuilt a Google Ads account in October with a focus on structural clarity, smarter budget allocation, and performance-led campaign control to unlock rapid growth within a short timeframe.

Impact:

• Increased monthly Google Ads revenue from ₹4.52L → ₹7.27L within 30 days

• Improved overall ROAS from 4 → 5 post-restructure

• Achieved higher revenue while maintaining tighter cost efficiency

• Established a scalable foundation for consistent future growth

Approach:

• Rebuilt the entire account structure with clear separation of brand, generic, and product-led campaigns.
• Reallocated budgets toward high-performing segments to immediately improve revenue efficiency.
• Cleaned and tightened keyword targeting to remove waste and improve intent quality.
• Shifted bidding toward value-focused strategies to prioritize profitable growth over volume.
• Optimized Shopping structure and product visibility to capture higher-converting search demand.
• Implemented weekly performance reviews for rapid decision-making and faster optimization cycles.